Futureheads

Leaders in Change with Marty Neumeier | How agile strategy can build an epic brand in record time

Be Kaler Pilgrim

Be Kaler Pilgrim

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Leaders in Change is an established forum for leaders in the digital industry to talk about key areas of change they are driving, with conversations ranging from diversity and product development through to blockchain and automation.

We're delighted to announce that our next event will be led by author, designer and thought leader Marty Neumeier.

The Details

Managing a company requires making decisions about the future. Yet decision makers can only choose from available options. If your decisional world is bounded by best practices, case studies, and linear processes, you’ll never be able to innovate. You’ll be stuck in the known world, doomed to remain a follower. Leaders who need to innovate will have to master a skill set that isn’t taught in business school: it’s called design.

Design and design thinking are the tools you need to unlock hidden options. They put ideas on the table that couldn’t be imagined before. They bring important skills such as empathy and experimentation into the mix. They allow decision makers to avail themselves of bolder, more original ideas without incurring the risk of guesswork. This is the power of agile strategy—the process at the heart of Scramble.    

Marty Neumeier will reveal the principles of agile strategy in a dramatic 30-minute talk that will alter your view of business. You’ll walk away with ideas you can immediately use to outmanoeuvre the competition.

We are once more kindly hosted by our friends at Capital One at their stunning offices in Old Street.

Leaders in Change with Marty Neumeier

Wednesday 20th March 2019, 8:30 am – 10:30 am

Capital One - The White Collar Factory, 1 Old Street Yard, London EC1Y 8AF

The event is designed exclusively for executives who are driving big changes across product, tech and operations.

We welcome any key topics you’d like to discuss in advance.

Seats are limited, and we expect a lot of interest in this event, so please email me asap if you’d like to attend at be@wearefutureheads.co.uk.

About Marty 

I started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, I moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. 

In 1996 I started Critique, the first magazine about design thinking. After five years it failed. I then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. It succeeded. I later merged Neutron with Liquid Agency, and here I am. As Director of CEO Branding at Liquid, I consult with leaders and execs of some of the world’s most exciting companies, while writing and speaking on the topics of business strategy, design, and innovation.

When I’m not traveling for business, I spend my time in California and France. My wife and I have a 400-year-old stone cottage in the Dordogne, where we go in hopes of someday speaking French. You can read about our misadventures in Beginning French, written under the pen name les Américains. I won’t be quitting my day job anytime soon. 

You can connect with Marty on LinkedIn, Twitter and through his website.