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Guillaume Buat-Menard is a director at Flipside, a London based digital product agency part of Weber Shandwick. Flipside develops high end digital products, technical innovation and digital transformation for clients as diverse as Coca...

It has been a year quite unlike any other. There are some things which, for better or worse, have become synonymous with 2020 – banana bread and sourdough, the Zoom pub quiz, home-schooling. Against a backdrop of Covid, there have...