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Sally Toms is the general manager and COO at Saffronic, a world-class animation and production studio. Over the course of her career, Sally has held operational and management roles across a wide variety of sectors, including digital publishing, advertising, technology and now animation. Over the years her clients have included Pharma, Telcos, Fashion, Finance and Entertainment. She currently leads a team who deliver high-end animation and VFX content for everything from episodic TV to Film, Games and Advertising.