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Russell is a brand and marketing leader who has extensive experience connecting the dots of strategy, creativity, performance and commercial outcomes across agency and in-house roles. He has played critical roles in global transformations for brands like Mastercard, driving its ‘Priceless’ evolution, sponsorship activations, cardholder engagement and growth. Russell has also built high-performing teams as Managing Director of a JV at adam&eveDDB, before moving in-house at brands that include GSK and NEOM.