Futureheads

Leaders in Change with Joe Macleod | Ends. Critically overlooked.

Be Kaler Pilgrim

Be Kaler Pilgrim

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Leaders in Change is an established forum for leaders in the digital industry to talk about key areas of change they are driving, with conversations ranging from diversity and product development through to blockchain and automation.

We're delighted to announce that our next event will be led by author and product leader Joe Macleod.

The Details

How many sales are you responsible for? How many products have you helped launch? Have you given the same attention to the end? Does it matter? 

We create rich, emotional and meaningful experiences to onboard the consumer. In contrast, the off-boarding in a consumer experience is barren of emotion and meaning. This sacrifices consumer action and holds back engagement; limiting reflection and responsibility.

The long term side effects of this can be seen across sectors. Consequences include climate change, industries fined billions for mis-selling and individuals eroding their online reputations.

Joe will talk about his research for his book Ends, which presents a compelling story of society's distancing of responsibility and why engaging with consumer off-boarding could be the answer to some of our biggest ills.

You'll walk away from this session with a unique perspective to your work, and to future product development.

The issues this talk covers impact us all, and leaders across tech, design, financial services, product development and sustainability have all found it enormously relevant in their work. 

We are once more kindly hosted by our friends at Capital One at their stunning offices in Old Street.

Leaders in Change with Joe Macleod

Wednesday 15th May 2019, 8:30 am – 10:30 am

Capital One - The White Collar Factory, 1 Old Street Yard, London EC1Y 8AF

Seats are limited, and we expect a lot of interest in this event, so please email me asap if you’d like to attend at be@wearefutureheads.co.uk.

Leaders in Change is a series of events designed exclusively for executives who are driving big changes across product, tech and operations. 

About Joe Macleod

Joe Macleod has decades of product development experience across digital, product and service sectors. Previously Head of Design at the award-winning studio Ustwo. He then spent 3 years on the Closure Experiences project researching, writing and publishing the Ends book  He now speaks at conferences across the world and is the founder of andEnd - the world’s first customer ending business.

You can connect with Joe on LinkedIn and Twitter, and find out more about andEnd via the website.