Digital Data Analyst
- Contract type:Permanent
- Salary/Rate:£40,000 - £45,000
- Location:London, GB
Digital Data Analyst
£40-45k basic + bens
Futureheads are currently working with an exciting, well known leader in the arts and culture industry. The company has diverse revenue streams that covers high-end publishing titles, a global events business, and a growing digital IP.
This is an exciting time for the company as they are currently growing headcount, transforming their approach to digital, and changing their business model, to create a membership model for users that will offer value and unique content to customers. Due to this they are recruiting a newly created Data Analyst to harness the potential in data to understand customer trends, needs and then value to customers.
Main responsibilities include:
- Setting up and managing data capture tools
- Optimise product performance that drives the value of customer relationships through data
- Processing and analysing data captured across platforms and services to produce insights that aid key decisions
- Assisting in the development of data architecture
- Deliver an ongoing analytics up-skilling programme to editorial and sales teams
- Technical ownership for Google Analytics accounts, Power BI reporting and all necessary data querying and reporting
- Developing a suite of insight dashboards for internal teams
Required skills and experience:
- Experience of Google Analytics in a digital media context, ideally with experience in driving subscription / recurring revenue models
- Experience using Google Tag Manager
- Strong working experience in consuming data from external APIs and querying using SQL
- Power user of MS Excel
- Experienced user of Power BI, Google Data Studio
- Understanding of database modelling and development
- Experience with Big Data or Data Warehousing technologies an advantage
- Google Analytics Individual Certification
- Working knowledge of HTML/CSS/Javascript
The right candidate for this position will have an interest in the art/publishing and events although this is no essential. You will need to be adaptable and be a strong and clear communicator.
